Saturday, April 11, 2009

NIRI Silicon Valley Announces Use of Social Networking Sites as Proven Vehicles to Communicate With Its Members

SAN JOSE, CA -- (Marketwire) -- 04/09/09 -- The Silicon Valley Chapter of the National Investor Relations Institute (NIRI) today announced that it has begun utilizing social networking sites such as Facebook and LinkedIn to communicate updates, discuss issues, and distribute event notices to its members.

"Social media is becoming more and more pervasive, and the use of social networking sites is growing twice as fast as any other online activity," said Tom Rathjen, President of the NIRI Silicon Valley Chapter. "As an organization, we believe it is important to adapt and utilize communications tools that allow us to reach our members more quickly, visually, and powerfully, no matter where they are in the world."

NIRI Silicon Valley Chapter's Facebook group is called "NIRI Silicon Valley," and highlights topics related to the investor relations and communications fields and also features the local chapter's social events, upcoming educational meetings, and professional development opportunities. The group is open to all NIRI members as well as investor relations practitioners and consultants. Chapter updates and best practices discussions can also be followed on LinkedIn at www.linkedin.com under Groups by selecting "NIRI Silicon Valley." The social networking sites can also be accessed from NIRI Silicon Valley's website, www.nirisv.org, under "Member Benefits."

Added Tom Rathjen, "Inside of these social networks, investor relations professionals can form a community that we believe will lead to knowledge-sharing and a collective best practices database. One of our chapter's goals is to continuously advance the discipline of investor relations practices, and we believe this is a dynamic means of achieving that goal."

About NIRI Silicon Valley

The Silicon Valley Chapter is one of the largest chapters of NIRI, comprising of more than 200 investor relations practitioners, corporate officers, consultants, and partners responsible for the advancement and discipline of investor relations practices within the local community. To become a member of the NIRI Silicon Valley chapter, please contact Hunter Landers at hlanders@csg-design.com or to learn more about the organization, please visit www.nirisv.org.

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